The Payoff Principle

The power to make each other's dreams come true!

The Payoff PrincipleLike most kids, I had a dream of what I wanted to become when I grew up. But I was a bit unusual. While other kids wanted to become teachers, firemen, nurses, or policemen, I wanted to become a comedian. It was my first dream. Then I dreamed of becoming a pastor, and then a social worker.

It might sound like a rather weird dream. But hang on.

Over time, I ended up serving as a recreation manager, a radio broadcaster, a juvenile delinquency counselor, a university professor, a business owner, a professional speaker, and an author.

On the surface, it might sound like my original dream got lost in that odd assortment of jobs. Not at all! In every job, I was able to help other people. And that was my real dream. That’s what was driving me. The job was simply the vehicle that delivered the dream.

Now I have a new dream. And I know you have dreams as well. The good news is, we have the power to make each other’s dreams come true. More about that later.

Of course, some of you may not be as clear as you’d like about your dream. Then I suggest you …

1. Look at what inspired you in your early years.

For me, it was my father who inspired me.

We were a poor family living in a basement, in the ground, with no windows and no house on top. But I felt incredibly blessed because I never lived a day without feeling loved and without feeling we had plenty.

So much so that my father would routinely pick up skid row bums,(yeah, I know that’s not a politically correct term these days, but that’s what they were called back then), bring them home, sober them up, feed them, and find them a job. I saw him change people’s lives for the better, and I caught the dream. It inspired my early years and still inspires me today.

That’s why I write my weekly “Tuesday Tips” and give them away free of charge. I want to change people’s lives for the better. And from all the thousands of emails I’ve received, I believe they’re serving that purpose and helping me live out my dream. So I have willingly devoted 7,650 hours to writing all those “Tuesday Tips” over the years.

But now I have a new dream. I want to be a #1 best-selling author. And I want to help you achieve your dream at the very same time. Together we can do it.

That’s why I wrote my new book, “The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work.” It makes its official launch TODAY on Amazon and in the bookstores. If I sell a massive number of books TODAY, it becomes a #1 best-seller. That makes my dream come true.

But I also know this book contains exactly what you need to know to make your dreams come true as well. I’ll stake my reputation on it. So I’m asking to go to and buy “The Payoff Principle” today.

Some of you may be saying that you just don’t have the energy to make your dream come true. Then you need to…

2. Practice lucidity.

You see, a vague dream brings vague energy. It sounds good in theory, but you just don’t feel like doing the work to make your dream come true.

Excuse my bluntness, but that’s a lousy way to live. You’ll end your life with a handful of regrets and a host of woulda, coulda, shoulda’s. Please, please, please don’t do that to yourself.

Live like the powerful and effective former Ambassador to the United Nations, Eleanor Roosevelt, who proclaimed, “The future belongs to those who believe in the beauty of their dreams.”

So how do you get to believe in your dreams and have the energy to pursue them? Visualize your dream. Picture it as clearly as possible. Imagine every possible detail, person, outcome, color, taste, smell, and feel of your dream. Picture yourself “inside” your dream, alive in this special world, where you are experiencing and enjoying exactly what you have been dreaming.

Quite simply, psychology documents the power of a dream or the power of planting certain phrases and goals in your mind. The clearer your picture and the more effectively you use affirmations, the more quickly your dream becomes a reality.

That’s why I devote an entire chapter in my book, “The Payoff Principle,” to this process. It changed my life, and I want it to change your life as well. It helped me overcome a crippling illness when I could not walk, survive the loss of the three most important people in my life in one weekend, and handle business challenges that could have overtaken me.

I want you to have this amazing tool working for you. So I’m asking you to buy a copy, or several copies of “The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work” … TODAY. That’s how things work in the publishing world. TODAY counts more than any other day. Click here to get your copy.

Together we can make each other’s dreams come true. I can help you achieve your dream, whatever it is, and you can help me achieve my dream of becoming a #1 best-selling author.

I know that might sound a bit presumptuous, but I subscribe to the same philosophy that actor Christopher Reeves portrayed during his courageous life. He said, “At first, dreams seem impossible, then improbable, and eventually inevitable.”

Yes, make your dream lucid, but also…

3. Make sure your dream is about others.

If your dream is only focused on what you can get for yourself, if your dream is all about “me, me, me,” you don’t have a dream. You have a greed.

When I teach that concept, some of my audience members protest. They’ll say, “How can I have a dream? I’m just a compliance specialist, an accounting supervisor, a contracting agent, a middle manager, a National Guard reserve officer, or a hundred others job titles they might mention. The only thing I dream about is getting my paycheck and paying my bills.”

I beg to differ. No matter who you are or what job you have, you can have a dream that impacts others for the good. My insurance agent, Brian Chapman illustrates that so well. On the surface, you could say he sells insurance policies for cars and homes. Not very glamorous. But on the dream level, Brian totally gets this whole dream thing.

In an email he sent me, he wrote, “So much of what we do … matters so much … to so many people. Every day we counsel our policyholders and help them define what’s important to them. We help them dream about having a good future. We help them prepare for the unexpected and guide them through the processes that will protect them. And we have most, if not all, of the tools necessary to insure their short and long term success.”

Brian goes on to write, “We all have the choice each day to be nothing more than a simple resource, or we can become a valuable resource to others. Which do you want to be? Your life and work product is a valuable commodity. Are you using all you have so that your life and work matter? Is the world a lot better because of your investment in the lives of others at home and at work? If so, you have a dream worth living.”

Profound comments.

You see, my dream of becoming a #1 best-selling author has very little to do with me. I’ve never been driven by ego or fame. In fact, if you met me, you might be surprised that I’m somewhat of an introvert. My wife and I live rather modestly. And we give a major portion of our income to charities to help other people. It’s a part of the dream we share.

My reason for wanting to become a #1 best-selling author is I truly believe my new book will quickly, easily, powerfully, and effectively help other people achieve their dreams. I want you to learn … in the matter of hours … what has taken me 30 years to research, learn, and perfect.

And when “The Payoff Principle” reaches #1 status, a certain tipping point or snowball effect goes into play. The more people that read the book, the more people will talk about the book. And the more they talk, the more dreams that will be realized.

We have the power to make each other’s dreams come true … TODAY!

So I am asking you to click here and buy your copy or copies of “The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work” … TODAY.

And then together, we can say with Mother Teresa: “Life is a dream; realize it”