When you change what you think, you change what you do.
And when you change what you do, you change what you get.
Just like you, I’m constantly trying to better myself. I’m constantly reading, listening, and learning whatever might be useful. In fact, my wife and I just attended a two-day learning event this last Thursday and Friday in Phoenix.
We spent over $5000 in tuition for just those two days, but that’s okay. We know that no one ever gets better at anything by using yesterday’s knowledge or last year’s skills. All growth requires an investment of time, money, and energy. And that’s true in the corporate world, our professional careers, and our personal lives.
It takes somewhat of an investment to get something of a return. That’s the bad news. The good news is people can change, and people can achieve a great deal more than they are achieving right now–if they are willing to make that investment.
Research makes it quite clear that you can get your conscious and subconscious mind to work for you instead of against you. You can change your thoughts, attitudes, behaviors, and habits–and ultimately, the direction of your life. With the right tools you can change.
One of those tools is the use of “subliminal programming.” You need to get rid of your old, self-defeating habits and thoughts that may be holding you back. And you need to fill your mind with new, positive, empowering thoughts until you get new, bigger, and better results.
Of course a lot of people never even heard of “subliminal programming.” There’s nothing too mysterious about it. It simply means that you are learning at a level below your conscious awareness.
Other people have heard of “subliminal programming,” but they wonder if it works. You may even wonder, “Where’s the proof? What does the research have to say?”
That’s great! You should ask those questions. And you’re not alone. Questions about subliminal programming have been swirling for decades.
Back in 1957, the first psychological experiment took place in Fort Lee, New Jersey. At a drive-in movie showing the Kim Novak film called “Picnic,” subliminal images were used. As people watched the movie, images that read “Drink Coca-Cola” and “Hungry? Eat Popcorn” were spliced onto the film. Each image was played every five seconds for only 1/24th of a second. No one even noticed. No one was even aware of the “subliminal images.”
The results were surprisingly dramatic. Refreshment sales shot through the roof. There was a 53% increase in popcorn sales and an 18% increase in Coca-Cola sales. The audience was heavily affected by the subliminal images–even though they were not consciously aware of the programming.
That experiment was only the beginning. Since then, lots of other experiments have tested the affects and effectiveness of subliminal messages. One such experiment was conducted by Dr. Hal Becker in 1979. He played music embedded with stress-reducing messages in a medical facility. Smoking in the staff lounge went down 79%, temper flare-ups in the crowded waiting room went down nearly 60%, and fainting associated with needle pain was virtually eliminated. When the subliminal messages were stopped, all three conditions went back to their former levels almost immediately.
In another experiment using subliminal messages embedded in music, an east-coast retailer was able to reduce theft by 37%. His subliminal suggestions kept instructing people to pay for their purchases rather than steal them. The Wall Street Journal also reported on the effectiveness of this technique to prevent theft. They talked about a store that reduced its loss from hundreds of dollars to only a few dollars. It was obvious that subliminal messages had a measurable effect on the actions of these people.
Dr. Kenneth Parker conducted another experiment a few years later. He wanted to see if music and subliminal messages would enhance academic performance. He found that the students in the study achieved significantly higher scores and a whole letter grade higher than the control group. His students also retained the information a great deal longer than their counterparts.
Dr. Lloyd Silverman of New York University has been at the forefront of subliminal testing for over 20 years. He has tested over 40 groups of people since 1980, and all of his subjects have shown significant improvement in behavior when they used subliminal messages. Silverman cites positive results in everything from the stopping of smoking and overeating to extra assertiveness and better mental health.
In the last few years, a lot of research has focused on the degree to which subliminal perception occurs. From Tokyo Metropolitan University, to Uppsala University in Sweden, to Harvard Medical School, researchers are finding out that people not only perceive the most subtle stimuli, but that they also respond to it. In other words, the things you see and hear effect your actions–even if you don’t know you are seeing or hearing them.
Quite simply, when you feed your mind better messages, you get better results. You release the power of your subconscious mind so it works for you instead of against you.
In addition to the research, my customers talk about the results they’ve gotten with subliminal programming. Carla Erickson, a counselor by profession, wrote: “For eight years I have been listening daily to Dr. Alan Zimmerman’s subliminal tapes. During this time, I have worn out three tapes and replaced them immediately. They have been a wonderful resource for me during the stressful times in my life. I have also given them to my family members, my friends, and coworkers to help them with the difficult situations they’ve had in their lives. Everyone talks about how well the subliminal tapes work.”
Stephanie, who works for Merrill Lynch, gave this feedback. She said: “At 27, I contracted a rare form of ocular cancer that involved the removal of one of my eyes so it could be treated. Dr. Zimmerman’s subliminal tapes were especially useful during my treatment and recovery. I consider these products as one of the gifts that have helped me get through this difficult situation.”
I believe my new subliminal program can work for you as well. That’s why I called it “Mind Over Matter: Letting Your Subconscious Mind Make You Healthy, Wealthy, and Wise.” It can make a difference in your life.
But let me caution you. Subliminal programming won’t change your life overnight. In fact, it won’t change your life at all if you don’t want to change. After all, “You can lead a horse to water, but you can’t make him drink.”
Subliminal programming will lead you to the proverbial water, but it won’t force you to drink or force you to change. That’s up to you. But subliminal programming will help you change your outlook, your way of thinking, and your behavior. It will help you get past the bad habits and unhealthy patterns you have established over the years.
As you expose your mind to subliminal messages, you will begin to see good, positive changes take place in your life. Your attitudes will brighten, and your moods will be lifted. You will find that you are less likely to lose your cool in circumstances that have irritated you in the past. You will find it easier to get rid of your bad habits and form good habits. Your health and overall happiness will increase. And as you reinforce your self-confidence, you’re on your way to realizing more of your personal potential than you ever thought possible.
But it won’t happen immediately. Don’t expect to be a completely different person in a week. Or even two weeks. Chances are you will be disappointed if you do. If you listen to subliminal recordings for an hour a day for thirty days and frequently thereafter, you should begin to notice changes around that time. If you listen more than that, the changes may come more quickly.
Remember, your old bad habits were developed over a long period of time. And it will take a little while to replace them with your new patterns of success.
Subliminal programming is simply a tool. And it’s only one of many tools. Just like a hammer that can’t build a house by itself, subliminal messages can’t change your life all by themselves. You’ve got to have the desire to change. You have to be somewhat pro-active. And you have to take some steps to realize your full potential.
But the “Mind Over Matter” program will make it easier for you. You will be empowered and you will be strengthened to overcome your bad habits. You will start to form more positive attitudes and implement some long lasting changes in your behavior. Hang in there, remain optimistic, and you will achieve more than you ever thought possible.
Action: You can’t expect your body to work if you don’t feed it on a regular basis. And you can’t expect your mind to work to its full capacity if you don’t feed it.
List two you feed your mind on a daily basis. Perhaps you tell yourself positive affirmations, read inspiring material, or listen to motivational recordings. And if you’re not doing this, list two things you will start to do on a regular basis.