Back in the 80’s Nike was struggling in its attempt to grab a bigger share of the North American domestic sport-shoe business. Then they launched their “Just Do It” campaign, which catapulted their market share from 18% to 43% between 1988 and 1998 and their sales from $877 million to $9.2 billion.
The “Just Do It” campaign was a huge success because it taught their employees to stop sitting on their good ideas and do something about them. And that’s a very smart approach for all of us to take.
Unfortunately, in today’s culture, the “Just Do It” slogan has been perverted to mean something like “do whatever you feel like,” whether or not it’s the good, intelligent, and right thing to do. That’s not smart. Feelings are highly unreliable.
However, the research is filled with a host of highly effective, research-proven strategies that will give you a better life and a more fulfilling career.
That’s what I’ve always based my two-day Journey-to-the-Extraordinary experience on. Let me give you a few of those strategies right now.
Indeed, if you want be on the waiting list for this Journey
program, send me an email at Alan@DrZimmerman.com.
► 1. Make decisions.
One of the biggest drags on your energy, self-esteem, and productivity is the lack of decision making. When you default to indecision and procrastination, you simply cannot feel good about yourself, and your chances of being highly successful at anything drop dramatically.
For one thing, the brain science shows that making decisions reduces your worry and anxiety, because you’re moving toward problem solving.
► 2. Get a bucket list and keep on crossing things off the list.
Stephen Covey, author of The 7 Habits of Highly Effective People is known for one sentence. To have a great life and career, he declared you absolutely must “Begin with the end in mind.” He’s so right.
So let me ask you, what’s on your bucket list for the rest of your life? What are the things you really Really REALLY want to do before you die? Too many people figure it out on their death beds, wishing they had done such and such. And then it’s too late.
Do what my friend and mentor Nick Hoty challenged me to do years ago. He said, “Alan, when we’re born, we have about this much time,” holding his two hands about 12 inches apart. He went on to say, “Now we have about this much time left,” holding his hands about 2 inches apart. So he said, “Choose wisely.” I’ve never forgotten that advice and follow it faithfully.
If you don’t have a bucket list, get one. Start writing. And then start knocking things off the list on a regular basis.
► 3. Make one audacious request per week
In my program on 4C Leadership: Communication, Cooperation, Change, and Commitment, I have taught the participants one simple but powerful slogan. And that is, if you want to G-E-T, you have to A-S-K. Click here to find out more.
Coach and church planter Ben Arment is a professional asker. He says, “Rainmakers generate revenue by making asks. They ask for donations. They ask for contracts. They ask for deals. They ask for opportunities. They ask to meet with leaders or speak to them over the phone. They ask for publicity. They come up with ideas and ask for a few minutes of your time to pitch it. They ask for help… making asks is the only way to bring your dream to life.”
Very few things in life are just randomly given to you as an adult. In most cases, you need to earn it and/or ask for it.
The truth is there are so many opportunities available to you and everyone else if you would muster the courage and humility to ask.
Of course you’re probably a little nervous about asking for what you want. Even more so when it comes to making bold, audacious asks.
To get over that, ask yourself, “What’s the worst that could happen?” They might say “no.” Well big deal. You can live with that.
When you don’t ask, you automatically lose … by default. And you’ll never know the great possibilities you missed out on.
So ask yourself, “What’s the best that could happen?” You just might make that sale, get that date, get a raise, or a thousand other things.
In my coaching, consulting, and speaking career, I’ve had the privilege of working with hundreds of rich, powerful, and highly successful people. And let me tell you one thing they all have in common. They’re great at asking for what they want. Not a one of them is whiny whimperer who cops out and says, “I don’t have to ask. They should know what I need.”
Put your asks out there. You’ll be blown away by what happens.