The Journey To The Extraordinary Tour Part 4

10th Key: Importance

When your customers feel they’re important to you, the door gets opened for repeat business and increased profits.

When your employees feel important, you’re automatically giving them what they want, and you’ll receive their best efforts in return.

Finally, when your family members feel important, you’ll see conflicts disappear and cooperation soar.

I’ve found 11 different techniques you can use to make someone feel important. And best of all, the techniques are quick and easy to use. They don’t cost a great deal of time, money, or energy.

Mark Bowles, a Manager at Entergy Services, learned exactly that.

Mark writes: “I used your positive feedback techniques to motivate employees. And now all of my employees are HIGH performers. It’s so rewarding.

In fact, these techniques dramatically improved Michael Van Horn’s communication skills. He’s a Senior Graphic Designer for The Boeing Company.

Michael writes: “Dr. Zimmerman’s Journey to the Extraordinary experience was literally life-changing. I always thought of myself as a great communicator. As a corporate trainer for Boeing, graduating Summa Cum Laude with a degree in Communications, holding membership in the International Association of Business Communicators, and serving on the current Board of Directors for the Amelia Earhart Society, I thought I was a great communicator. I was wrong. Dr. Zimmerman’s Experience gave me the skills and techniques to increase my proficiency, strengthen my abilities, enhance my communication skills and literally intensify my life. Thank you for giving me a new view of life, love and relationships. The valuable skills and techniques taught in this intensive two-day conference were extremely useful, very revealing and absolutely enlightening.

I mentioned that you will learn 11 ways to make another person feel important. One of the least understood and most underutilized techniques is making sure the other person internalizes your praise. I’ve had parents sitting in my office in tremendous pain, wondering where their kid went wrong. They praised and praised their kid over the years, but their kid still struggles with self-esteem.

Similarly, I’ve had managers wring their hands in frustration — upset because no amount of praise ever seemed to turn one of their problem employees into an effective performer.

These scenarios take place because we don’t know how to get the other person to internalize our praise. We don’t know how to get the other person to accept it, buy into it, and work with it.

There are two no-fail techniques you can use to make sure your praise is always internalized. In fact, when you use these techniques, your praise always gets to the very core of the other person.

It builds his/her self-esteem, and brings out their very best. I’ll show you how to easily apply these two techniques at your Journey experience.

It’s one of the many things Carolyn Krumrey, a Chief at the NASA/Johnson Space Center, took away from the Journey.

Carolyn writes: “After just 7 hours of attending your Journey to the Extraordinary experience, I was already a changed person. You showed me how to take control of every aspect of my life. Your affirmation process, for example, has worked on every single thing I wanted to change. And I’ve learned how to use a positive attitude to bring up everyone at work. The things I learned during the experience will stay with me the rest of my life. My life at work and at home is so much richer.

Of course, you can’t always offer praise. At some point, you have to offer constructive criticism and be extremely frank and direct with employees … team members … spouses … or children … who haven’t been holding up their end of the bargain.

Which leads right into the…


11th Key: Example

How can you “Exemplify” caring when you need to confront someone? And how can you deliver what might be interpreted as “bad” news without getting a “bad” response? After all, if the other person refuses to listen to your feedback, gets defensive, or counterattacks, nothing gets accomplished.

The secret comes in what I call “Filters.” If you take a few seconds — or a couple of minutes — to ask yourself 6 “filtering” questions before you offer constructive criticism to someone, I guarantee the other person will hear you out — and internalize what you say.

By asking yourself those questions, you’ll be “filtering” out the destructive elements in your feedback … so the other person won’t get defensive. As a result, he/she will change their behavior.

Rob Meyer, a manager at Blue Cross Blue Shield, learned how to do that at the Journey.

Rob writes: “Your Journey surpassed every other seminar I have ever attended because you gave us detailed action steps and useable strategies. I learned exactly what has to be done to define my purpose, set my goals, become a positive thinker, and deliver appropriate recognition and criticism.

To become a truly great leader… at home, on the job, or anywhere else, you must master this technique.

If you apply the last few keys I’ve revealed, you’re already on your way to coaxing peak performance and cooperation from your entire team. But there’s one final key needed to cement your Journey to the Extraordinary. You must have the…

12th Key: Follow-Through

You need the follow-through of other people to produce Extraordinary Results. You need to know how to ask for what you want in such a way that you actually get it.

For many people that’s a huge challenge. Most family members don’t know how to ask one another for what they want. Heck, even professional people don’t know how to ask their team members or co-workers to do something. Some people bark orders, while others are terrified to delegate responsibility and end up overloaded themselves.

And yet when you know the simple method of asking for what you want, most people will gladly say “Yes.” Best of all, they’ll actually follow through on your request. So I can’t think of a more important skill to master.

At the Journey, I’ll share my “3-Part Asking Formula.” After years of research, this method has proven to be the easiest and most effective. There’s an art and science to using all 3 steps together… effectively, appropriately, and powerfully.

When Chris Ross used this “3-Part Asking Formula,” his results went through the roof.


As Chris writes, “One of the key things you taught us — at least for me — was the power of asking for what you want. So I started to use your subliminal techniques. They helped me to stay positive and focused on my customers, even though my key customer took a nosedive in sales with our company. And I started to use your communication techniques. They worked. My key customer just placed a $2.5 million order with me, the largest deal in my six-year sales career, and I owe part of this order to you ‘Journey to the Extraordinary’ experience.

Well, my friend, those are the 12 keys to breaking free from an ordinary life (both on and off the job) and stepping out into The Extraordinary. Now remember, I’ve just been sketching out the skeleton of the 12 keys. The “what to do” and “how to do it” are delivered at the Journey.

Now it’s time to think about your dreams and desires. Maybe you want to break into upper management.

Maybe you want to close more sales, make more money, or improve your relationships with those who mean the most to you – on and off the job.

Maybe you may want to turn your attitude, self-esteem, and work-life balance around once and for all.

No matter what you really want right now (or may want in the future), these 12 keys, when properly applied, will get you there. If you’re ready to discover how you can pull all these keys together and create your own road-map to extraordinary results, I invite you to take action and…

Yes, YOU really can learn how to apply all 12 success keys … in record time … and become a champion who knows how to bring out the best in yourself and others.

Click here to bring it all together in Part 5 of the Tour.