How to go from being a quitter to a winner

While I was being interviewed on the CBS Morning Show, the broadcaster noted that I had spoken on and written on success hundreds of times. And she said there seemed to be several variables that go into success. I agreed. But then she asked, “Dr. Zimmerman, if you could boil success down to two elements for our viewers, what would …

What’s the big deal about being a quitter?

“Winners never quit and quitters never win.” I’m sure you’ve heard that sentence many times in your lifetime. And some of you may be tempted to flick it off as some silly, old-fashioned slogan that doesn’t apply to you. Big mistake. As three-time Olympian Ruben Gonzalez says, “When you decide quitting is not an option, you will soon be in …

When Promotions Don’t Work and How to Make Sure They Do

If you’re like most people, you would be able to recognize the Ghostbusters theme song if you heard it. And you would know the refrain, “Who you gonna call? Ghostbusters!” In today’s world, a much more important question is “Who you gonna trust?” While that question applies to every aspect of your life and work (that’s why I’m offering a …

How to say “no” more effectively and assertively

How much do you value yourself? Do you value yourself enough to say “no” to those things and those situations that do not work for you? How seriously do people take you? Do they believe you when you say “no?” Or do they think they can grind you into submission? One of the critically important life skills to get through …