Back in the 80’s Nike was struggling in its attempt to grab a bigger share of the North American domestic sport-shoe business. Then they launched their “Just Do It” campaign, which catapulted their market share from 18% to 43% between 1988 and 1998 and their sales from $877 million to $9.2 billion. The “Just Do It” campaign was a huge success because …
How to get a miraculously powerful positive attitude
Years ago, motivational legend Zig Ziglar said, “It is your attitude, more than your aptitude, that will determine your altitude.” Of course some people dismissed his comment as nothing more than a catchy phrase or a bit of fluff from a mere “motivational speaker.” Afterall, Zig was a salesman. What did he know? Apparently quite a bit. The latest research …
4 Ways to Say “Good Bye” Stress, “Hello” Balance
Are you as healthy and energetic as you would like to be? Are you doing everything you can to minimize your stress and maximize your work-life balance? Almost everybody answers those two questions with a definite NO. Well I have some bad news for you. If you’ve got too much stress in your life, you probably created some of that …