3 little-known keys to a better life and a more fulfilling career

Back in the 80’s Nike was struggling in its attempt to grab a bigger share of the North American domestic sport-shoe business. Then they launched their “Just Do It” campaign, which catapulted their market share from 18% to 43% between 1988 and 1998 and their sales from $877 million to $9.2 billion. The “Just Do It” campaign was a huge success because …