Put The Customer On Top

If you think your customer isn’t important, try doing business without him for 90 days. A stockbroker was showing off his successes to a potential investor. He took the investor out for dinner, and he chose the route carefully to impress the investor with the wealth generated by the brokerage business. “Look at that yacht,” the broker said as they …

Take Your Customer Service To The Next Level

You outsmart the competition when you outserve the competition. When you’re better than the competition, when you’re delightfully different than the competition, you’ll probably do quite well — no matter what kind of business you’re in. And in the last three issues of the “Tuesday Tip,” I’ve given you five simple, powerful strategies to do exactly that. However, today’s tip, …

Creating Moments of Magic

A moment of magic can bring an eternity of profit. One of my favorite speakers is Mike McKinley. I enjoy his humor, and I learn from his wisdom. As a high school kid, Mike had a small garbage business. Sometimes his father would drive him from house to house as Mike picked up the garbage. On one of those occasions, …