Treat Customers Like Family

Everyone has a customer. The question is–are you in the customer service business or the customer processing business? Just like everybody else on this earth, you are in the customer service business. You make your living selling something to someone, whether it is goods or services. And it doesn’t matter if you’re the CEO, a retail sales clerk, or a …

The Customer Is Always Right…Right?

The customer is always right … sometimes confused, misinformed, rude, stubborn, changeable, and even downright stupid, but never wrong. Today’s tip might sound a bit harsh or even a bit extreme. It makes the customer so important that he’s almost god-like. That’s correct. But don’t take it from me. I defer to Sam Walton, the brilliant founder of Wal-Mart. He …

An Enthusiastic Customer Is A Return Customer

It’s nice to have “satisfied” customers, but it’s the “enthusiastic” customers that really count. When customer service employees are asked if they provide good service, almost everyone says “yes.” Almost no one says, “No, I’m really lousy at customer service.” That raises a question. If everyone in the country thinks they provide good customer service, then why are customer satisfaction …