I’ll help you reinforce it. I want to make sure your people keep on using the stuff they learned at my program, long after the program is over.
Unfortunately, that’s not the case with most keynotes and seminars. It’s more of a flavor-of-the-month exposure to a topic, and when it’s all over, the speaker basically says, “Good bye” and wish you “Good luck.” That’s tragic.
In reality, the real work is just starting. The program has to be reinforced in some way if you want the skills and concepts to stick. So I’ll do four things to reinforce what I teach your people.
First, I’ll give every one of your people a free subscription to my weekly newsletter. I spend eight to ten hours every week, researching and writing a fresh new article, on topics such as attitude, motivation, leadership, teamwork, stress, and conflict resolution. The information I give, and the strategies I outline, are so practical and so powerful that your people won’t be able to wait for their next issue.
Second, I’ll give your people 60 days of free consulting. Every page of my handouts includes my telephone number and email address. And I tell the people at my programs that they are welcome to contact me with any questions they might have on the material I have presented. I will respond to their questions in a prompt and thorough fashion.
Third, I’ll make my books, eBooks, and MP3s available to you and your people. When it comes to learning, nothing is more effective than repetitive reinforcement. When people read a few pages of a book every few days, or spend a few minutes listening to a recording on a regular basis, learning retention and application go up dramatically. But you can rest assured that I will not give you or your people a “sales pitch.” I’ll simply make the materials available and suggest that people do something to reinforce their learning.
Fourth, you can give one or more of my products to your people. You can select one of my books, for example, that reinforces the program long after I’m gone and your conference is over. And your people will thank you for the additional investment you’re making in them.
Quite frankly, I’m a little sad when people don’t choose options 3 and 4 — because all the research says that repetitive reinforcement works. And I’m a little amazed when people will spend thousands of dollars on a program—but won’t spend a few hundred when it comes to reinforcing that program. But it’s your call. These are simply options.